1．Education
・Waseda University, Mar 2012
Graduate School of Finance, Accounting and Law
・Komazawa University, Mar 2010
B.A. in Department of Economics, Faculty of Economics
・Tokyo Metropolitan Koto Commercial High School, Mar 2006
・Edogawa Municipal Higashi-Kasai Junior High School, Mar 2003
・Edogawa Municipal Daini Kasai Elementary School, Mar 2000,
2．Work Experience
・Crazy Inc. (Jan 2025 – Present)
・Tomonori Hata Office (Apr 2018 – Dec 2024)
・M-mart Inc. (Apr 2012 – Mar 2018)
3．Affiliations
Waseda University Alumni Association: “Finance Tomonkai”
4．Hobbies
Foodie, Traveling, Watching Movies
1．Media Strategy
Implementing the PESO Model (Paid, Earned, Shared, Owned) to optimize communication channels
Designing and implementing systems to drive sustainable revenue growth
Strengthening brand equity through strategic branding, risk management, and data-driven insights
2．Video Marketing
Leveraging video content to boost brand awareness, generate leads, and engage target audiences
End-to-end production services covering concept development, filming, and post-production
Expertise in both horizontal long-form and vertical short-form formats
Creating impactful content for product and service promotions, advertising campaigns, recruitment efforts, and internal communications
3．Entertainment Consulting
Maximizing the commercial value of intellectual property assets
Crafting and executing effective promotional strategies
Providing creative direction and content development support
Advising on international market expansion and inbound tourism opportunities
In March 2012, after earning an MBA from the Graduate School of Finance, Accounting and Law, Waseda University, I joined M-mart Inc., the largest B2B platform for commercial food products in Japan. I worked in the Web Consulting Division, contributing to the company’s growth through to its listing on the Tokyo Stock Exchange Mothers market. Following this milestone, I launched my own independent business.
During the COVID-19 pandemic, I co-founded a video production company with trusted colleagues.
Today, I serve as Vice President of Crazy Inc., a company I co-established with a medical researcher who holds a Ph.D. from Tokyo Medical and Dental University and serves as a Visiting Scholar at the University of Southern California. Our operations are built on three pillars: Media Strategy, Video Marketing, and Entertainment Consulting.
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1．Media Strategy
In May 2024, we entered into strategic partnerships with business producers and marketers from leading advertising agencies Dentsu and Hakuhodo. Leveraging their deep expertise in both domestic and international markets, we provide end-to-end support—from strategic planning to execution—helping clients address core management challenges. Through highly tailored, insight-driven proposals, we aim to maximize corporate value together with our partners.
2．Video Marketing
We collaborate with a talented collective of creators with extensive experience in the wedding video production industry. Our production framework balances both speed and high quality, enabling us to deliver video content that meets the diverse needs of our clients—across promotional, corporate, and creative purposes.
3．Entertainment Consulting
We have welcomed as our business advisor a chief strategist with over 40 years of experience in the music and entertainment industry. By partnering with stakeholders in broadcasting, film, music, anime, gaming, theater, and live events, we pursue innovative content creation and contribute to the continued growth and evolution of the entertainment sector.
Below is a selection of video projects produced by our company:
1．Corporate Introduction (Animation)
(RenoHappia inc.)
2．Joint Safety Conference
(RenoHappia inc.)
3．30th Anniversary Ceremony
(National Association of Young Legislators)
4．Tokyo Cathedral St. Mary’s Cathedral
(Architectural Finishing Society of Japan)
5．Men’s Professional Basketball
(Earthfriends Tokyo Z)
6．Men’s Professional Handball Team
(Earthfriends BM)
X(formerly Twitter)
https://twitter.com/hatatomonori
https://www.instagram.com/tomonorihata